NBC is pulling "Kings" from Sunday nights, yanking the struggling
allegorical drama effective this week.
Kings will be replaced with a second hour of "Dateline," which will now run for two hours starting at 7 p.m.
Sunday's "Kings" received a 1.1 rating among adults 18-49, while "Dateline" had a 1.5 in its half-hour leading into the drama. The thinking is that "Dateline" will provide a better lead-in for 9 p.m.'s "Celebrity Apprentice," which has seen some audience erosion in recent weeks that might be attributed to "Kings."
The remaining eight episodes of "Kings" will air on Saturday nights at 8 p.m. starting April 18.
Kings will be replaced with a second hour of "Dateline," which will now run for two hours starting at 7 p.m.
Sunday's "Kings" received a 1.1 rating among adults 18-49, while "Dateline" had a 1.5 in its half-hour leading into the drama. The thinking is that "Dateline" will provide a better lead-in for 9 p.m.'s "Celebrity Apprentice," which has seen some audience erosion in recent weeks that might be attributed to "Kings."
The remaining eight episodes of "Kings" will air on Saturday nights at 8 p.m. starting April 18.
source: THR
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