AMC and Sony got together and created five mini "Breaking Bad" webisodes to promote the upcoming season 2, the first of which debuted today.
The minisodes are just one of three ways the show is reaching out to the internet audience. They've also made a first-person customized viral video featuring Bryan Cranston, star of "Bad", which will have viewers choosing their own adventures and interacting with Cranston's character.
You will also be able to view 5-7 minute summaries of the first season on sites like Hulu and AOL.
"These digital extensions offer new viewers a nontraditional opportunity to fall in love with a show that critics have been raving about, while still appealing to the show's existing fan base," said Tal Rabinowitz, vp digital development and programming at Sony Pictures Television.
Check out the first webisode where Jesse Pinkman (Aaron Paul) takes you behind the scenes with his band Twaught Hammer and don't forget, season 2 premieres March 8th on AMC!
The minisodes are just one of three ways the show is reaching out to the internet audience. They've also made a first-person customized viral video featuring Bryan Cranston, star of "Bad", which will have viewers choosing their own adventures and interacting with Cranston's character.
You will also be able to view 5-7 minute summaries of the first season on sites like Hulu and AOL.
"These digital extensions offer new viewers a nontraditional opportunity to fall in love with a show that critics have been raving about, while still appealing to the show's existing fan base," said Tal Rabinowitz, vp digital development and programming at Sony Pictures Television.
Check out the first webisode where Jesse Pinkman (Aaron Paul) takes you behind the scenes with his band Twaught Hammer and don't forget, season 2 premieres March 8th on AMC!
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