The show will document daily drama in the high-end retail outlet in Santa Monica and focus on the stressed out, super competitive sales team as they wait on their very well-off customers.
"Bravo has established itself as the go-to network for the hottest, trendiest and most dramatic docu-series on television," said Frances Berwick, executive vp and general manager at Bravo. "Fred Segal is a legendary retail haven synonymous with high fashion and style, and the fashionistas who work, shop and gossip at the store promise to have arresting, entertaining, colorful personalities and lives."
The show is currently untitled and no air date yet.




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