Discovery, Sony and Imax to Launce First 3D Network

Three of the world's leading media, technology and entertainment companies - Discovery Communications, Sony Corporation and IMAX Corporation - announced a joint venture established to develop the first 24/7 dedicated 3D television network in the U.S.

The partnership brings together three leaders with an extraordinary collection of award-winning 3D content, technology expertise, television distribution and operational strength to deliver a high-quality three-dimensional viewing experience to home television audiences. The joint venture intends to launch the network beginning in the U.S.

The new 3D network will feature high-quality premium content from genres that are most appealing in 3D, including natural history, space, exploration, adventure, engineering, science and technology, motion pictures and children's programming from Discovery, Sony Pictures Entertainment, IMAX and other third-party providers.

-press release

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