NBC Nabs a New Reality with "Biggest Prize in Reality Show History"

NBC announced a new reality competition series today called "United Plates of America" (working title) from Magical Elves, the producers of "Project Runway" and "Top Chef."

In the new show, contestants will be fighting for a chance to win the "biggest prize in reality show history," the opportunity to open a new restaurant chain in four cities across the country. 

"This is the first time the culinary and business worlds have come together in a big event series where the prize is one of the largest in reality TV history," said Paul Telegdy, Executive VP of Alternative Programming at NBC. "Not only will viewers get to watch the competition unfold, they'll be able to eat at the winning restaurant immediately after the show's finale."

Prospective competitors can apply for a chance to be a contestant can log on to www.nbc.com/casting for more information.

source: press release

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