Engines, leather, tattoos and beer. They're all on tap as truTV heads
to the legendary Sturgis Motorcycle Rally in Sturgis, S.D., in the wild
new series FULL THROTTLE SALOON. The show, which takes viewers
behind-the-scenes at Michael Ballard's legendary biker watering hole,
is set to premiere Tuesday, Nov. 10, at 10 p.m. (ET).
The Throttle is the "World's Largest Biker Bar," a 30-acre enormous indoor/outdoor bar with several large stages, a burn-out pit, a tattoo parlor, zip lines, a wrestling ring, restaurants, dozens of stores, hundreds of cabins for rent and parking for thousands of bikes. Because it is only open two weeks a year during the infamous rally, owner Michael Ballard and his team have to pull in a year's worth of receipts in these two wild weeks. He gambles that the country's most beautiful bartenders and biggest music acts will bring in the thousands of patrons he needs to make his number.
The Throttle is the "World's Largest Biker Bar," a 30-acre enormous indoor/outdoor bar with several large stages, a burn-out pit, a tattoo parlor, zip lines, a wrestling ring, restaurants, dozens of stores, hundreds of cabins for rent and parking for thousands of bikes. Because it is only open two weeks a year during the infamous rally, owner Michael Ballard and his team have to pull in a year's worth of receipts in these two wild weeks. He gambles that the country's most beautiful bartenders and biggest music acts will bring in the thousands of patrons he needs to make his number.
This year, Michael can add the recession to his list of unpredictable
factors, which also include weather, biker gangs, the egos of some of
the country's biggest musical acts, and local law enforcement. All
these gambles pile the stress on the team, but they must hold it all
together for two weeks, or the Full Throttle Saloon could go bust.
FULL THROTTLE SALOON is executive-produced by Arthur Smith, Kent Weed and Frank Sinton of A. Smith & Co.; Jesse James Dupree of Mighty Loud Entertainment; and Arnold Rifkin of Cheyenne Enterprises. The project emerged from a newly formed partnership between Dupree and Rifkin. Dupree is the chainsaw-wielding leader of the Southern rock group Jackyl who built Mighty Loud into a multimedia empire and counts among his credits MTV's hit series Two-A-Days: Hoover High. After selling Triad Artists to the William Morris Agency in 1995, Rifkin became President of WMA. In 2000, Rifkin left WMA and formed Cheyenne Enterprises with Bruce Willis. He has since produced such feature films as Hart's War, Tears of the Sun, The Whole Ten Yards, 16 Blocks, Live Free or Die Hard and the mixed martial arts film Blood & Bone.
FULL THROTTLE SALOON is executive-produced by Arthur Smith, Kent Weed and Frank Sinton of A. Smith & Co.; Jesse James Dupree of Mighty Loud Entertainment; and Arnold Rifkin of Cheyenne Enterprises. The project emerged from a newly formed partnership between Dupree and Rifkin. Dupree is the chainsaw-wielding leader of the Southern rock group Jackyl who built Mighty Loud into a multimedia empire and counts among his credits MTV's hit series Two-A-Days: Hoover High. After selling Triad Artists to the William Morris Agency in 1995, Rifkin became President of WMA. In 2000, Rifkin left WMA and formed Cheyenne Enterprises with Bruce Willis. He has since produced such feature films as Hart's War, Tears of the Sun, The Whole Ten Yards, 16 Blocks, Live Free or Die Hard and the mixed martial arts film Blood & Bone.
-press release
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