"We always saw the potential for Mad Men, and believed in and supported the series because of our strategy of developing cinematic television that complements our library of the most entertaining movies, from every genre, on television. Its been extremely gratifying to see the show develop in to such a pop-cultural phenomenon with such a passionate fan base," said Charlie Collier, president and general manager of AMC. "With this early fourth season renewal, were excited to let our audience know the captivating world of Sterling Cooper will be back on AMC again next year."
Last season, over 30 million viewers watched Mad Men on-air, on video-on-demand as well as on iTunes. The series continues to deliver the strongest concentration of upscale adults 25-54, more than any other original drama series on basic cable. Mad Men has consistently ranked at the top of the iTunes TV charts, and now in its third season it continues to hold the number one spot with its premiere episode.
"Mad Men continues to surpass all expectations with each new season and the series has become a signature show for Lionsgate around the world," said Kevin Beggs, Lionsgates president of television programming and production. "Were gratified by this early fourth season pick-up and salute the brilliant work of Matt Weiner, the cast, the entire creative team and our partners at AMC, who share our commitment to bringing viewers distinctive original programming of the highest quality."
Mad Men burst onto the scene when it debuted on AMC in July 2007 and quickly became one of the most talked about series on television. Set in 1960s New York, Mad Men is a sexy and provocative original drama that follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising. The series has made history as the first basic cable series ever to win the Emmy for Outstanding Drama Series, and back-to-back Golden Globes? for Best Television Series - Drama. The award-winning ensemble includes: Golden Globe-winner Jon Hamm, January Jones, Elisabeth Moss, Vincent Kartheiser, Christina Hendricks, and John Slattery and guest stars legendary stage and screen actor Robert Morse.
