After 16 years, the Sci Fi Channel has decided to makeover it's name, logo and tagline. But don't worry, it's the same when you say it outloud. The NBC owned network will be known as....."SyFy", starting in July, along with the tagline "Imagine Greater."
The phonics-friendly moniker is part of a network-wide rebranding campaign that's been in the works for more than a year. The changes attempt to address some longtime marketing goals at the network, as well as some practical challenges that stemmed from trying to use a generic term as a brand name.
"We love being sci fi and we're still embracing that," said network president Dave Howe on Friday. "But we're more than just space and aliens and the future - the three things most people think of when they think of 'sci fi.'"
For years the network has sought ways to expand its image beyond its signature male-skewing space operas such as "Stargate" and "Battlestar Galactica." The network will unveil the branding campaign this summer along with the premiere of "Warehouse 13," about two FBI agents who hunt down paranormal objects.
Next year's "Battlestar" prequel "Caprica," which is a terrestrial-based drama rather than an outer-space adventure, is also considered to support this brand expansion, an effort that really began on the programming side a few years ago with the launch of drama "Eureka," about a town of geniuses.
source: THR
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