Is this "grass roots"? RJR sent out this email (below) acting like a political action group soliciting citizen-smokers to push for lower cigarette taxes. This is some amazing nerve on the part of Joe Camel. I'll post it here in it's entirety.

I know that corporations do this sort of thing -- don't like it, but know that they do it. But in this case; I think that a tobacco company going too far. Your thoughts?
From: Camel Confidential []
Sent: Thursday, June 21, 2007 08:30
Subject: Politicians in Washington, D.C. are Targeting YOU to Pay Even More

The only way to ensure you will receive all of your important account information and special offers from Camel is to ADD US TO YOUR ADDRESS BOOK


Smoke Contains Carbon Monoxide.

Website and offer restricted to legal age tobacco consumers.

Do not respond by clicking Reply. Your e-mail will not be delivered.
Please see below for ways to contact us.

Dear Michael:

Right now, there is an effort underway by some politicians in Washington, D.C., to increase the federal excise tax on cigarettes by up to 61 cents per pack.
That would be a 156% tax increase! Added to the current excise tax rate of 39 cents per pack, the federal excise tax on cigarettes could soar to $1.00 per pack, or $10.00 per carton! It’s time to take action and tell U.S. Senators and Representatives that enough is enough!
Click here to contact your U.S. Senator and Representative and tell them you are against any attempt to increase the federal excise tax on tobacco products.
Urge them to vote against any tax increase.
Call toll-free 1-877-857-8074 to be connected to your elected official. This is a free call.
For more information on this important issue, please visit
Between the federal tax, state and local taxes, and settlement payments, the government raked in almost $33 BILLION in 2006 – just from smokers. More than $7 billion of that went to the federal government alone.
But is that enough for them? No! Some politicians in Washington want to raise the tax significantly higher, placing an even greater economic burden on already over-taxed adult smokers.
Cigarette excise taxes are regressive, unfairly singling out lower-income adult smokers to pay even more. This is an unfair form of “tax profiling.”
Take action today and keep the politicians in Washington out of your wallet!</SPAN>

This e-mail is being sent to you since you indicated that you are a legal age tobacco consumer and that you wanted to receive e-mails announcing special offers and news from R.J. Reynolds Tobacco Company's tobacco brands. It is intended for the addressee only and should not be forwarded.

P. S. We hope you enjoyed receiving this message. Click here if you do not want to receive future e-mails from R.J. Reynolds Tobacco Company (this will not affect offers sent to you from R.J. Reynolds Tobacco Company through regular U.S. mail.)

To change your e-mail address, please visit

If you want to contact us, please go to the brand website and send an e-mail or call 1-877-265-1913. You can write us at: Camel Consumer Relations, P.O. Box 2959, Winston-Salem, NC 27102-2959.


16 mg. "tar", 1.3 mg. nicotine av. per cigarette by FTC method. Actual amount may vary depending on how you smoke. For T&N info, visit
ps: yes; I used to be a smoker.